Banner Ad Results
admin
May 18, 2010
Marketing, QueryCell
These three banners all ran on a website targeted squarely at computer geeks.
It seems that banner ads designed to look like part of the site itself are more effective, even with technically savvy audiences.
Is there something ethically wrong with running banner ads designed to look like part of the website ? Â I’m not sure.
Banner 1 – Designed to look good
| Creative Name |
Impressions Delivered |
Clicks Recorded |
Click Rate |
Rounded |
| Banner1.gif |
37225 |
46 |
0.123572868 |
0.13 |
Banner 2 – Designed fit in seamlessly with the website
| Creative Name |
Impressions Delivered |
Clicks Recorded |
Click Rate |
Rounded |
| Banner2.gif |
15286 |
37 |
0.24205155 |
0.25 |
Banner 3 – Designed fit in with the website but with larger text for more punch
| Creative Name |
Impressions Delivered |
Clicks Recorded |
Click Rate |
Rounded |
| Banner3.gif |
9869 |
12 |
0.121592867 |
0.13 |
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