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Banner Ad Results

admin May 18, 2010 Marketing, QueryCell Comments Off

These three banners all ran on a website targeted squarely at computer geeks.

It seems that banner ads designed to look like part of the site itself are more effective, even with technically savvy audiences.

Is there something ethically wrong with running banner ads designed to look like part of the website ?  I’m not sure.

Banner 1 – Designed to look good
Banner1

Creative Name
Impressions Delivered
Clicks Recorded
Click Rate
Rounded

Banner1.gif
37225
46
0.123572868
0.13

Banner 2 – Designed fit in seamlessly with the website
Banner1… Continue Reading

What is the main difference between Excel and Relational Databases ?

admin May 01, 2010 Uncategorized Comments Off

Hi

Just a quick post today.

So what is the main difference between Microsoft Excel and Relational Databases such as MS Access, SQL Server, Oracle, DB2, Postgresql, Mysql, Firebird etc ?

The main difference is that Excel focuses on individual data items, cells, a databases focus on collections of data items, rows.

Think about how you edit data within Excel, you select the cell you are interested in and modify the value. In a database data is edited (updated in database parlance) by using an Update Statement. Update statements operate on all rows that match the specified criteria.

Of course you … Continue Reading