Banner Ad Results
These three banners all ran on a website targeted squarely at computer geeks.
It seems that banner ads designed to look like part of the site itself are more effective, even with technically savvy audiences.
Is there something ethically wrong with running banner ads designed to look like part of the website ? Â I’m not sure.
Banner 1 – Designed to look good
Creative Name
Impressions Delivered
Clicks Recorded
Click Rate
Rounded
Banner1.gif
37225
46
0.123572868
0.13
Banner 2 – Designed fit in seamlessly with the website
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